. >> that was first lady michelle obama at the congressional black caucus saturday night calling on the audience to get out to vote. toyelebrities took to social meaiv to the street with the same message for voter registration day. in 2008 about 6 million amerans didn't vote because they missed the regisation deadline or didn' know how or where to register. voters in tru battleground states of colorado, ohio and florida have just two more weeks left to register to vote. joining me now, one of the organirs of the national voter registration day,ar dawson. how do you get the message out to unregistered voters, i would assume they're kind of hard to reach by definition. >>es. and that's why it was really necessary for, you know, when we started this idea over a year ago, that we needed a man reach out. so people locally grass roots wise were going to be able to reach out to people and show up where they were going to be. so we had 1200 partners across the nation, we had 900 events. was incredibly powerful. we weren't on the ground yw, wn opportunity for us to use social media. imagine mart